VeryPink Knits Staci Perry Interview – Youtube Advertising And Managing Your Public Persona

Bio in Staci’s words

My name is Staci. I’ve been an avid knitter for over 35 years. It’s my passion.
I am a knitwear designer and knitting teacher. I combine these skills to create patterns with video tutorials that ease knitters into advanced techniques, such as socks, sweaters, cables, and colorwork knitting. Additionally, I teach knitting classes at different locations in Austin, Texas.

On verypink.com you’ll find my blog, links to my knitting patterns, as well as technique and tutorial videos. My business has been mentioned in both the New York Times, and Official Google Blog. I have also had feature articles in Vogue Knitting, Yarn Market News, Austin Business Journal, and Search Engine Watch.

Besides knitting, I enjoy spending time with my three Basenjis – Ike, Abe, and Tippy. I also like to put the needles down for a while to watch a baseball game, or to get out for a nice run.

See Staci’s blog

Interview Questions

This is just a guide to the questions I asked Staci.

1. To start, Staci can you tell us abit about your background, what inspired you to become a knitwear designer and entrepreneur?
2. How would you describe the knitting scene, what sort of people are passionate about knitting?
3. Your business is doing well, can you tell us what you think someone needs to be an entrepreneur, and also let us know how long it took for your business to take off?
4. What challenges did you face when setting it up and how did you overcome them?
5. What do you like most about knitting and what do you get out of it?
6. Can you show us what you are knitting now? (Staci please show examples to camera – thanks!)
7. What do you think is easier for a newcomer knitting or crocheting?
8. Your designs are very creative, how do you conceptualise them?
9. Can you tell us about your video tutorials, for example the process you use to develop the courses? How do you decide what should be in each?
10. I’d like to now talk about your Youtube channel, can you tell us what made you decide to have a channel, and how this supports your business?
11. What process do you use to film videos each week? For example do you film lots of episodes at the same time or just decide week to week?
12. How do you decide what topic to cover each week?
13. How long did it take for you to gain a following?
14. I’d like to now talk about marketing, do you have a marketing strategy for your business?
15. Do you use social media and if so how?
16. You got some media coverage, for example in Vogue knitting, how did this come about?
17. Did you gain anything from the media coverage?
18. How did it feel to see your business in the newspapers and magazines and were there any unexpected surprises?
19. Have you got any tips on juggling your home life and your business?
20. Is there anything you are working on that you would like to tell us about?
21. Please can you give the URL for your website please?

Summary

When I contacted Staci all the technology failed to work. Skype, my recording software, Google +, everything! But this proved to be a blessing in disguise as Staci and I ended up spending the afternoon together, having alot of fun, chatting and learning about technology together.

It just goes to show that if you are planning an online business you have to be aware that technology changes very rapidly, like on the day, when you least expect it! So you need to be able to adapt – quickly!

The interview went ahead using Youtube’s latest live technology, not at all as planned.

We had a long chat of course about knitting, creativity and design. Staci shared what she is currently working on.

The interview also covers, setting up an online business, what it really takes, and how to collaborate.

We both have marketing backgrounds so we also covered how to make money from Youtube advertising, how to develop your online persona, and use social media to promote yourself.

Lots of interesting points for both knitters and entrepreneurs alike. I’d say that you can achieve whatever you want in life if you put in the hard work and have the talents and skills. It’s also wise to outsource to save time and collaborate.

In fact, everyone I interview, including myself collaborate with experts.

Staci has done fantastically well, and is a real inspiration for creation!

What Do You Think?

Make me smile – leave a comment……..

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