Making Money From Blogging, Writing And Public Speaking – Joanna Penn Interview

Bio in Joanna’s words

I’m an author, professional speaker and entrepreneur and was voted as one of the Guardian UK Top Creative professionals in 2013.

I live in England although I lived in Australia and New Zealand for 11 years. I spent 13 years as a business IT consultant in large corporates across the globe before becoming a full-time author-entrepreneur in September 2011.

I always dreamed of writing my own books, and spent many years thinking about it before I actually took the plunge.

Visit Joanna’s blog

Interview questions

1. Joanna I’ve read that you started off as an IT consultant, can you tell us how you got into that as it is so different from writing and why you decided to take the leap into being an author and creative entrepreneur?

2. Was it a hard decision to make financially? How did you cope before you started making money from your books?

3. Did you have any fears about leaving a paying, stable role to become an entrepreneur and how did you overcome them?

4. What’s your main income source at the moment?

5. Can you give us an idea of what a multi-media course is and how you develop them?

6. What tips can you give for someone thinking of developing and selling their own multi-media courses?

7. You mentioned that you are also a speaker, how do you get your speaking engagements?

8. I’d like to now talk about your novels, when you write do you imagine your books to being made into films or a TV series? How do you imagine the ultimate success in your head?

9. You also write horror, can you give us some tips on writing good horror? What does it need to have to make it work?

10. I’d like to know about your blog and channel. You have a successful blog and channel, where you talk about book marketing, do you use your blog to market your books too?

11. How long did it take you to get a good following on your blog and channel?

12. What’s your opinion on authors cultivating a platform for themselves and their books? Do you think it’s vital and if so when should they be doing it?

13. What were the first steps you took to build up a following of loyal readers?

14. Do you use Goodreads to connect with your readers? How would you advise authors to use it effectively?

15. You’ve also mentioned that you got some coverage in traditional media, can you tell us what you gained from this if anything? Also when is targeting traditional media be a good idea?

16. Has having a Youtube channel helped with sales and/or increased your profile?

17. Are there any new projects that you would like to share with us?


I was really pleased at the opportunity to speak to Joanna!

She has so many great tips for creatives and entrepreneurs, mostly based on her own experience.

I particularly enjoyed her describing how to make multi-media products. In this age of accelerating technology there are so many ways to get your information out. It doesn’t have to be just text, or just video, you can mix it up and use several mediums to make your product really stand out.

Joanna’s also got a new book out called Public Speaking for Authors, Creatives and other Introverts which can help you to polish up your public speaking skills.

Joanna’s a real inspiration for creation!

What do you think?

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